|Early Horsemobile at B.F. Sargent's store in New London.|
The prototype proved dangerously unstable and was soon replaced by another version based on a Dort Motor Car chassis and a light-weight, paper-mache horse, obtained from a defunct tack and harness shop. Over the next couple of decades, new Horsemobiles were constructed from Buicks, LaSalles, and at least one Rolls Royce.
|Three Horsemobiles at Kidder's Garage.|
Once a national brand, the cash-strapped Moxie was forced to limit its advertising in the 1930s and lost its market share. Moxie remains the official drink of Maine, but it's no longer distributed beyond the New England states.
You can visit the only remaining original Horsemobile at Clark's Trading Post in Lincoln, NH, and maybe sample a cold Moxie while you're there.